Thursday, July 22, 2010

Local Abita Brewery giving back!!

On Friday, July 16 the first bottles of Abita SOS, a charitable brew produced by the Abita Brewing Company, rolled off the production line at the brewery in Abita Springs. SOS – A Charitable Pilsner, will donate 75¢ for every bottle sold to a charitable fund established by Abita that will assist with the rescue and restoration of the environment, industry and individuals fighting to survive this disastrous oil spill. SOS will go on sale in the New Orleans metro area Tuesday will move across the state and nation in the weeks to come. “We feel compelled as one of Louisiana’s favorite brands to help our neighbors and coastal families as they struggle to survive,” stated David Blossman, President of Abita Brewing Company. “That is why we are committing our time, talent and resources to help our fellow citizens through this disaster.”

A Message In A Bottle
The 22-ounce brew bears hand drawn iconic images of all the aspects that make the Gulf of Mexico so unique. Illustrations like those of pelicans, fish, shrimp and fishing boats are arranged in the pattern of the timeless distress symbol: S-O-S. Marsh grass and a symbolic pair of white “shrimp boots” also are highlighted in the beautiful design. In addition, related retail merchandise (hat, tee shirt, lapel pin, decal and car magnet) are on sale at a special website created for the fund, and 100% of the net proceeds also go to the SOS Fund. Online donations can also be made directly to the fund at the site. The beer is an unfiltered Weizen Pils made with Pilsner and Wheat malts. It is hopped and dry hopped with Sterling and German Perle hops. It has a brilliant gold color, a sweet malt flavor and a pleasant bitterness and aroma. The brew is 7% alcohol by volume.

Send Your Own S.O.S.
An innovative new website has been created to support the charitable efforts of Abita and to spread the word about the Gulf Coast crisis. At consumers can discover additional ways to help the region recover from the oil spill disaster. They also have the unique opportunity to “post an SOS” of their own within an interactive on-line coastal scene that doubles as a fully integrated social media site. Consumers choose from a shrimp boat, crab, fish or pelican to represent their post and then write a short message that will be displayed along with their animated character within the interactive coastal scene. Posters can also opt to share their messages of hope, inspiration or frustration about the oil spill with their Twitter and Facebook accounts and tell the world about what is happening along the Gulf Coast. 

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